Personalized year in review in stories format · Eduzz 2022

Interactive experienceYear in Review 20222022

The sales numbers were already in the dashboard, in tables. The recap turned that data into recognition, in the format people already use to tell their own lives.

Client: Eduzz
Role: UI designer and visual identity
Timeline: 6 weeks
Disciplines: UI Design, Visual identity, Storytelling

Yellow opening piece of the Eduzz Year in Review 2022 with colorful cubes and a large 2022

The context

At the end of 2022, Eduzz wanted to do something the big consumer platforms were already doing: give customers back, as a story, what they had built during the year. On Eduzz, the customer is the digital creator (someone who sells courses and other digital products), and their wins are sales, students, reach, and countries.

The pain

All the data was already in the creator dashboard, in tables and charts. The problem is that a dashboard informs, but it doesn’t move anyone. For the platform, year-end is the moment to strengthen the relationship, and a report doesn’t strengthen a relationship with anybody.

The research

Two decisions guided the project:

Stories format. It’s the language creators already use to tell their own story, and something they can share effortlessly.
One idea per screen. Each screen carries one big number, one short sentence, and one meaning. “Lives transformed” carries more weight than “students enrolled.”

The solution

The identity grew out of the brand’s yellow, with cubes and three-dimensional shapes, and got a dark-and-gold version for the celebration moments.

First screens of the 2022 recap highlighting the number of lives transformed — The opening, and the number that starts the story: lives transformed.

Screens with the creator's metrics in cards on a blue background — Metrics grouped into cards, one number per block.

Black-and-gold screens with best-selling content and achievements

Colorful recognition screens showing the growth program belt — Recognition: each creator sees their own belt in the growth program.

Screens with best-selling content, affiliates, and countries reached

What came next

The following recaps kept the format and started measuring which screens got shared the most. That data was the starting point for the Year in Review 2024.

What I took from this project

The data already existed and the platform already existed; what was missing was the narrative. Often the opportunity isn’t building a new feature, it’s telling users what they already have in a different way.

The design is a single template. What fills each screen is the data the platform already had on each creator.