ProfileAnderson SilveiraStay Digital
Anderson Silveira, product builder at Stay Digital. I automate with AI what teams do by hand, with a person in control of what matters.
- Today
- AI automation
- Studio
- Stay Digital
- Based in
- Sorocaba, Brazil
- Experience
- 18 years in design
“AI proposes. A person confirms.”
In a few words
I spent 18 years between advertising and digital design and more than five designing products, including projects for a digital products platform used by millions of creators: international pricing, a design system, retention experiences and events.
In almost every project, the real pain was outside the screen. It was the order that arrived as a photo and someone retyped. The case file of hundreds of pages read page by page. The payment checked against the bank statement. Manual work, repeated every day, by people who could be doing something else.
That is why I moved from product designer to product builder. Today I map the manual process, choose what is worth automating and build the AI workflow end to end. With one rule that doesn’t change: AI proposes, a person confirms.
Through Stay Digital, I work with companies in Portuguese and English, and I write about what each project teaches me.
How I automate
The method in my articles- i.
Map
I talk to the people doing the work by hand and follow the real process. Who does it, what comes in, what goes out, where it fails and what a failure costs.
- ii.
Choose
Not everything is worth automating. I turn what I saw into opportunities and pick the first one: the one that repeats most and hurts most.
- iii.
Validate
I build the working flow, often with the AI simulated, to test with the people who will use it before paying for real reads.
- iv.
Automate
I ship in slices, with a person in control of what matters. The job is only done when the team stops doing it by hand.
Career
- 18 years
Advertising and digital design
The foundation: brand, campaigns, art direction and plenty of websites. I learned to communicate before I learned to design products.
- 2016
Leading web teams
My first projects leading a cross-functional team, with region-based personalization and a store locator.
- 2022–2024
Projects for a digital products platform
International pricing, a design system, personalized year-in-review experiences and events for millions of digital creators.
- 2023
Volunteer teacher
Volunteer classes in branding, Photoshop and Illustrator at a social program that prepares young people for work.
- 2025 →
Product builder
AI automation inside the operation: orders read from photos, bulk document reading, billing and proposals without spreadsheets. From manual process to working flow.
What I do
- 01
Process diagnosis
A map of the manual work: who does it, how often it repeats, where it fails and what to automate first.
- 02
AI automation
Reading orders, documents and files, with the original side by side and a person confirming.
- 03
AI agents
Workflows with rules, cost visible before running and human review at the right point.
- 04
Custom systems
When the process doesn’t fit an off-the-shelf tool: from the data model to the screen, in slices.
- 05
UX/UI and design systems
Screens the team understands without training, and rules written where AI reads them too.
- 06
Discovery and validation
Interviews with the people doing the work and testing the flow before paying for AI.
Everyday tools
FigmaFigJamClaude CodeTypeScriptReactAstroViteNestJSPostgreSQLPlaywrightWordPress
Let’s talk
Which process is worth automating?