InstitutoElevar,awebsitethatturnsvisitsintosupport

The context

Instituto Elevar de Educação e Empreendedorismo (Elevar Institute for Education and Entrepreneurship) is a social assistance nonprofit founded in 2016 in Sorocaba, Brazil. It offers services, programs and projects for children, teenagers, young people, adults, seniors and their families in education, technology, sports, arts, culture and job training.

The pain

A social project’s website has little time to make its case. Visitors want to know quickly what the project does, whether it can be trusted and how to help. And on the other side, the site is maintained by a small team that can’t depend on a developer to swap a photo or post a news update.

The solution

I led the visual identity and the website end to end, from concept to implementation in WordPress.

Navigation was organized around the ways to help. Sponsorship has clear amounts, with options of R$ 50 (BRL), R$ 100 or whatever the person can give, right on the page:

Volunteering got its own entry point, and the most common questions about transparency and how the program works were answered before anyone had to ask:

The programs, such as Jovem Aprendiz (Brazil’s youth apprenticeship program) and the workforce integration program, have their own pages:

All of it responsive, with content management designed so the institute’s team could update it on their own.

What I took from this project

Here the “user” had two faces: the people who visit and the people who maintain. A beautiful site the team can’t update goes stale in three months. Choosing WordPress with simple management was as much a design decision as any screen.

The FAQ does a similar job. Whatever the page already answers, a small team doesn’t have to answer again, one person at a time.